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	<title>Internet Marketing Sydney</title>
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	<link>http://www.mattfreedman.com.au</link>
	<description>Marketing your business online</description>
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		<item>
		<title>Something to shake up traditional media agencies</title>
		<link>http://www.mattfreedman.com.au/2012/04/20/something-to-shake-up-traditional-media-agencies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=something-to-shake-up-traditional-media-agencies</link>
		<comments>http://www.mattfreedman.com.au/2012/04/20/something-to-shake-up-traditional-media-agencies/#comments</comments>
		<pubDate>Thu, 19 Apr 2012 14:46:19 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[advertising metrics]]></category>
		<category><![CDATA[media metrics]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=285</guid>
		<description><![CDATA[Google Proposes New Metrics for Online Advertising Google on Wednesday introduced a new way to measure online advertising effectiveness that is set to become industry standard. Brand Activate, is designed to “reimagine online measurement for brand marketers,” according to a blog post from the company. The idea is that with better metrics, marketers will allocate more of [...]]]></description>
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		<title>Where do good ideas come from</title>
		<link>http://www.mattfreedman.com.au/2012/02/16/where-do-good-ideas-come-from/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=where-do-good-ideas-come-from</link>
		<comments>http://www.mattfreedman.com.au/2012/02/16/where-do-good-ideas-come-from/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 12:20:33 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Creative]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ideas]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=282</guid>
		<description><![CDATA[Author Steven Berlin Johnson offers a theory of where great ideas come from. Steven is the best-selling author of six books on the intersection of science, technology and personal experience. Here is Steven talking about Slow Hunch at TED. And here is his YouTube video that really spells it out.]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Small Business Internet Marketing, Why Do I Need the Internet?</title>
		<link>http://www.mattfreedman.com.au/2012/01/24/small-business-internet-marketing-why-do-i-need-the-internet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=small-business-internet-marketing-why-do-i-need-the-internet</link>
		<comments>http://www.mattfreedman.com.au/2012/01/24/small-business-internet-marketing-why-do-i-need-the-internet/#comments</comments>
		<pubDate>Tue, 24 Jan 2012 02:47:44 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=280</guid>
		<description><![CDATA[WHY DO I NEED THE INTERNET?I&#39;m sure I don&#39;t need to tell you how obsolete directories like the Yellow Pages have now become. When was the last time you looked for the phone number for anything in the yellow pages? Even the online yellow pages and other local business directories don&#39;t get the same use [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Mobile Search Marketing &#8211; Get A Head Start On Your Competitors.</title>
		<link>http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=mobile-search-marketing-get-a-head-start-on-your-competitors</link>
		<comments>http://www.mattfreedman.com.au/2012/01/23/mobile-search-marketing-get-a-head-start-on-your-competitors/#comments</comments>
		<pubDate>Sun, 22 Jan 2012 19:44:35 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Mobile Search]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=273</guid>
		<description><![CDATA[The mobile search market is still in its infancy and many advertisers are taking a &#8216;wait and see&#8217; approach. This lack of competition in the mobile search space surely presents an opportunity for businesses to get a head start on their competitors. While most advertisers are reluctant to commit, it is relatively straightforward to get [...]]]></description>
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		<title>Should internal links use rel=&#8221;nofollow&#8221;?</title>
		<link>http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=should-internal-links-use-relnofollow</link>
		<comments>http://www.mattfreedman.com.au/2011/11/28/should-internal-links-use-relnofollow/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 05:09:59 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=269</guid>
		<description><![CDATA[]]></description>
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		<item>
		<title>iMedia Brand Summit &#8211; Day 2 &#8211; 14th September 2011</title>
		<link>http://www.mattfreedman.com.au/2011/09/14/imedia-brand-summit-3/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=imedia-brand-summit-3</link>
		<comments>http://www.mattfreedman.com.au/2011/09/14/imedia-brand-summit-3/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 14:17:16 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[iMedia Brand Summit]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=264</guid>
		<description><![CDATA[&#160; &#160;]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>iMedia Brand Summit &#8211; Day 1 &#8211; 13th September 2011</title>
		<link>http://www.mattfreedman.com.au/2011/09/13/imedia-brand-summit-2/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=imedia-brand-summit-2</link>
		<comments>http://www.mattfreedman.com.au/2011/09/13/imedia-brand-summit-2/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 14:10:19 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iMedia Brand Summit]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=257</guid>
		<description><![CDATA[&#160; &#160; &#160;]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>iMedia Brand Summit &#8211; Monday Night Keynote</title>
		<link>http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=imedia-brand-summit-1</link>
		<comments>http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/#comments</comments>
		<pubDate>Mon, 12 Sep 2011 13:43:36 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[iMedia Brand Summit]]></category>

		<guid isPermaLink="false">http://www.mattfreedman.com.au/?p=252</guid>
		<description><![CDATA[I&#8217;ve been using a great mind mapping app on the iPad to take notes called iThoughtsHD. Great tool to easily take notes at meetings or conferences. I&#8217;m up in the Hunter Valley at the iMedia summit for the next couple of days and thought I&#8217;d share some of my notes. So here are the notes [...]]]></description>
		<wfw:commentRss>http://www.mattfreedman.com.au/2011/09/12/imedia-brand-summit-1/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to do customer service in the twitter world</title>
		<link>http://www.mattfreedman.com.au/2011/04/06/how-to-do-customer-service-in-the-twitter-world/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-do-customer-service-in-the-twitter-world</link>
		<comments>http://www.mattfreedman.com.au/2011/04/06/how-to-do-customer-service-in-the-twitter-world/#comments</comments>
		<pubDate>Wed, 06 Apr 2011 03:44:37 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=244</guid>
		<description><![CDATA[From Loic Le Meur The word of mouth in public has never been as fast and worldwide with the Twitter growth. More important than marketing or advertising is what your community, your users, are saying about your product or your brand. Listen first to everything being said about your brand on Twitter search (follow the [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Everybody does it, nobody talks about it!</title>
		<link>http://www.mattfreedman.com.au/2010/10/30/car-recalls/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=car-recalls</link>
		<comments>http://www.mattfreedman.com.au/2010/10/30/car-recalls/#comments</comments>
		<pubDate>Sat, 30 Oct 2010 03:31:11 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Customer Service]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=234</guid>
		<description><![CDATA[Earlier this year, car manufacturers particularly in the United States started to get a lot of negative publicity about recalls of their cars. Most went to ground and hoped it would blow over whilst a select few saw this as an opportunity to strengthen the relationship with their consumers and built entire portals dedicated to recalls.]]></description>
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		<slash:comments>3</slash:comments>
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