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	<title>Business and the Internet &#187; Online Business</title>
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	<link>http://mattfreedman.com.au</link>
	<description>Marketing your business online</description>
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		<title>Questions to ask before you rebuild your website</title>
		<link>http://mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/</link>
		<comments>http://mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/#comments</comments>
		<pubDate>Mon, 21 Sep 2009 02:32:12 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website Design & Development]]></category>
		<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=219</guid>
		<description><![CDATA[Seth Godin, guru of permission marketing and leading edge thinking on new media, and new marketing has posted this list of questions to ask before you redo your website on his blog.
My additions/comments are shown in bold italics.

What is the goal of the site?
In other words, when it&#8217;s working great, what specific outcomes will occur? [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/09/21/questions-to-ask-before-you-rebuild-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Be Responsive</title>
		<link>http://mattfreedman.com.au/2009/08/13/be-responsive/</link>
		<comments>http://mattfreedman.com.au/2009/08/13/be-responsive/#comments</comments>
		<pubDate>Wed, 12 Aug 2009 14:19:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Cow Command]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Online Retail]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/08/13/be-responsive/</guid>
		<description><![CDATA[From Cow Command Blog http://blog.cowcommand.com/2009/08/be-responsive.html. Also have a look at the new Cow Command eCommerce Site &#8211; http://www.healthandwellbeing.com.au
The key to E-commerce happiness is responsiveness. Full stop.
It&#8217;s what gets you talked about positively by your colleagues, and recommended to others by your clients. It&#8217;s what gets talked about on forums and twitter, if you do everything [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/08/13/be-responsive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>What is the best thing you can do for your website</title>
		<link>http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/</link>
		<comments>http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 13:33:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/</guid>
		<description><![CDATA[So you&#39;ve got a website, what next. What can you do now to get it working for you and working for your business?

Email Marketing &#8211; a simple, regular, valuable email message to your database can have incredible increase on your enquiries and sales.
Google Adwords / Facebook Advertising &#8211; Target Google or Facebook ads can get [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tool for eBay Sellers and Buyers</title>
		<link>http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/</link>
		<comments>http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 14:29:38 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/</guid>
		<description><![CDATA[Ebay, the well known online auction and shopping site is often the preferred destination for people looking to buy and sell almost anything. Below are just some tools that might make your life a little easier when using eBay. 

Firefox toolbar for eBay
eBay default toolbar
Stuff Alert
Wipbox
Auction Sniper
AuctionBloopers
PicClick
FatFingers
Auctiva

Related Posts:Looking for an Idea for an Online BusinessStick [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Conversion Rates for Online Business</title>
		<link>http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/</link>
		<comments>http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 19:24:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/</guid>
		<description><![CDATA[Most online businesses have several conversion rates. On most occasions there are several steps from getting a visitor to click from a email, search engine result, PPC ad, Banner Ad or link to ultimately making the decision to buy your products or services, subscribe to your site, or whatever your end goal is.
In fact every [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does your website have a call to action?</title>
		<link>http://mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/</link>
		<comments>http://mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 12:19:23 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/</guid>
		<description><![CDATA[Are you scratching your head because your website just isn&#39;t providing the enquiries or sales that you expected?
If you are driving significant traffic to your website and it&#39;s not turning into business then first you need to look at the basics.
If you can tick the following boxes
* professionally designed* fast&#160;loading* clearly structured* professional can carefully [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2008/01/28/does-your-website-have-a-call-to-action/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nice article on Sticky Tickets at &quot;the marketer&quot;</title>
		<link>http://mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/</link>
		<comments>http://mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/#comments</comments>
		<pubDate>Fri, 21 Sep 2007 15:00:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/</guid>
		<description><![CDATA[You always get a sense of pride when somebody writes something flattering about something you&#39;ve done or something you&#39;ve built.
It was a great surprise to find this article on Sticky Tickets from another interent marketing guru while reading through some blogs today.
http://themarketer.typepad.com/exporting/2007/08/a-sticky-vision.html
He came across Sticky Tickets when he bought tickets to an organisations awards night, [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2007/09/22/nice-article-on-sticky-tickets-at-the-marketer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to get started in your online business</title>
		<link>http://mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/</link>
		<comments>http://mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/#comments</comments>
		<pubDate>Tue, 04 Sep 2007 21:51:10 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/</guid>
		<description><![CDATA[If you want to create an online business then you are going to need help building it in the first place. Then you will need ongoing help in supporting and continuing to evolve it. This is why it’s important to find a company that you can build a long-term relationship with.
When looking for a company:

Use [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2007/09/05/how-to-get-started-in-your-online-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would you walk 100km for your dream?</title>
		<link>http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/</link>
		<comments>http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/#comments</comments>
		<pubDate>Sun, 26 Aug 2007 14:10:59 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/</guid>
		<description><![CDATA[In many ways getting an online business off the ground and to the point where it is creating a significant sustainable income is like doing a 100km walk. I came to this conclusion when competing in the Oxfam Trailwalker in Sydney last week. You have a lot of time to think when you walk 100km.
The [...]]]></description>
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		<slash:comments>0</slash:comments>
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