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	<description>Marketing your business online</description>
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		<title>Grow your business &#8211; simple yet effective</title>
		<link>http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/</link>
		<comments>http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 18:07:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Most Popular Articles]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/</guid>
		<description><![CDATA[How do you grow your business? Have you ever looked at business that have grown and wonder how they do it? Chances are they use a combination of these simple common sense ideas.

If you have an established client base, most of your marketing&#160;money should be spent on re-selling to your existing customers
It is a lot [...]]]></description>
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		<title>Managing Multiple Locations</title>
		<link>http://mattfreedman.com.au/2007/09/27/managing-multiple-locations/</link>
		<comments>http://mattfreedman.com.au/2007/09/27/managing-multiple-locations/#comments</comments>
		<pubDate>Thu, 27 Sep 2007 13:34:43 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/09/27/managing-multiple-locations/</guid>
		<description><![CDATA[In the past, a team almost always resided in one location, and where the company was spread of multiple locations, each location tended to operate as an autonomous unit reporting into a head office. The reason is obvious: it wasn&#39;t easy to communicate and collaborate with people who were not in the same physical location. [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Email &#8211; Saviour or Bane of your existence?</title>
		<link>http://mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/</link>
		<comments>http://mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/#comments</comments>
		<pubDate>Wed, 19 Sep 2007 15:06:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Most Popular Articles]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/09/20/email-saviour-or-bane-of-your-existence/</guid>
		<description><![CDATA[Digital messaging seems to be the preferred method of conversation these days, with emails being the preferred method for business communication and SMS being the preferred method of communication between friends.
The advantages are clear

it takes a lot less time to shoot off a message than make a phone call
there is a written record of the communication, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Would you walk 100km for your dream?</title>
		<link>http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/</link>
		<comments>http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/#comments</comments>
		<pubDate>Sun, 26 Aug 2007 14:10:59 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/08/27/would-you-walk-100km-for-your-dream/</guid>
		<description><![CDATA[In many ways getting an online business off the ground and to the point where it is creating a significant sustainable income is like doing a 100km walk. I came to this conclusion when competing in the Oxfam Trailwalker in Sydney last week. You have a lot of time to think when you walk 100km.
The [...]]]></description>
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		<title>Your website traffic</title>
		<link>http://mattfreedman.com.au/2007/08/09/your-website-traffic/</link>
		<comments>http://mattfreedman.com.au/2007/08/09/your-website-traffic/#comments</comments>
		<pubDate>Thu, 09 Aug 2007 03:05:20 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/08/09/your-website-traffic/</guid>
		<description><![CDATA[Do you know how much web site traffic your web site attracts and you wonder who&#39;s coming to your site? Where do they come from? When do they come? How did they come across to your site?&#160;
Your website host&#160;(or your website developer) should be able to give you fairly comprehensive statistics, but what should you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>5 Tips for eMail Marketing</title>
		<link>http://mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/</link>
		<comments>http://mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/#comments</comments>
		<pubDate>Thu, 21 Jun 2007 14:40:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/06/22/5-tips-for-email-marketing/</guid>
		<description><![CDATA[1.&#160;Send out your emails with a consistent frequency. Whether this is weekly, fortnightly or monthly stick to a schedule. You will get much more impact from message and your contacts will come to expect and anticipate your emails. We find that fortnightly is the optimal frequency for most businesses, but this can vary depending on [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write your marketing plan in pencil</title>
		<link>http://mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/</link>
		<comments>http://mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/#comments</comments>
		<pubDate>Sun, 03 Jun 2007 23:24:22 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Most Popular Articles]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/</guid>
		<description><![CDATA[Today I was emailed&#160;a quote from American Rock Star, Jon Bon Jovi &#8211; &#8220;Map out your future, but do it in pencil.&#8221; There have been some great quotes from musicians, but most of them are more humorous than something to live your life by. This quote&#160;however was one that I could relate to.
While this quote [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2007/06/04/write-your-marketing-plan-in-pencil/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 Reasons why every business needs a website</title>
		<link>http://mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/</link>
		<comments>http://mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/#comments</comments>
		<pubDate>Thu, 26 Apr 2007 12:00:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/04/26/7-reasons-why-every-business-needs-a-website/</guid>
		<description><![CDATA[Websites&#8230;&#8221;can&#39;t live with them, can&#39;t live without them.&#8221; Well perhaps in a business context it should be websites&#8230;&#8221;if you want one you need to devote the time and the money to make it work, but you can&#39;t afford not to have one.&#8221;
What&#39;s the first thing you do when you want to find out something about [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ever organised an event and tried to sell tickets?</title>
		<link>http://mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/</link>
		<comments>http://mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/#comments</comments>
		<pubDate>Wed, 18 Apr 2007 12:45:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Cool Tools]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/04/18/ever-organised-an-event-and-tried-to-sell-tickets/</guid>
		<description><![CDATA[A friend of mine, Jay Gaibisso, thought he would get a few mates together to watch Australia play Brazil in the world cup football (soccer) last year and organised a screening at the IMAX in Darling Harbour, Sydney. The night was a huge sucess, with a capacity crowd, but the logistics of selling tickets and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Personal Branding, make the effort!</title>
		<link>http://mattfreedman.com.au/2007/04/15/personal-branding-make-the-effort/</link>
		<comments>http://mattfreedman.com.au/2007/04/15/personal-branding-make-the-effort/#comments</comments>
		<pubDate>Sun, 15 Apr 2007 13:44:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Most Popular Articles]]></category>
		<category><![CDATA[Networking]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2007/04/15/personal-branding-make-the-effort/</guid>
		<description><![CDATA[Related Posts:How to keep email marketing personalCreate your digital toolboxThe Power of Handwritten Cards in BusinessHave a Stress Free 2008The Secret to Making a Profit


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