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	<title>Business and the Internet &#187; Marketing</title>
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		<title>How much time do you spend on marketing?</title>
		<link>http://mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/</link>
		<comments>http://mattfreedman.com.au/2009/11/05/how-much-time-do-you-spend-on-marketing/#comments</comments>
		<pubDate>Thu, 05 Nov 2009 03:53:46 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Time Management]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=225</guid>
		<description><![CDATA[Last night I gave a presentation to a group of 17 people that are in the process of getting their business ideas off the ground. My talk was about using online media to grow your business.
One of the students asked, &#8220;how much time should we spend on marketing?&#8221; I think I shattered some dreams when [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Create your digital toolbox</title>
		<link>http://mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/</link>
		<comments>http://mattfreedman.com.au/2009/08/26/create-your-digital-toolbox/#comments</comments>
		<pubDate>Wed, 26 Aug 2009 00:52:49 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Blogs]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[digital pr]]></category>
		<category><![CDATA[seo]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/?p=191</guid>
		<description><![CDATA[When I first started in the digital industry 10 years ago, if you had a website your were using the internet as a marketing tool to it's maximum and were miles in front of your competitors who didn't have a website at all. Now a website of some sort is mandatory for all companies and it's how it is used in conjunction with an overall digital strategy that is the key factor in your online marketing. Here are some digital tools that all businesses should have in their toolbox]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Conversion Rates for Online Business</title>
		<link>http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/</link>
		<comments>http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/#comments</comments>
		<pubDate>Sat, 14 Feb 2009 19:24:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/02/15/conversion-rates-for-online-business/</guid>
		<description><![CDATA[Most online businesses have several conversion rates. On most occasions there are several steps from getting a visitor to click from a email, search engine result, PPC ad, Banner Ad or link to ultimately making the decision to buy your products or services, subscribe to your site, or whatever your end goal is.
In fact every [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Grow your business &#8211; simple yet effective</title>
		<link>http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/</link>
		<comments>http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/#comments</comments>
		<pubDate>Sun, 18 Jan 2009 18:07:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Most Popular Articles]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/01/19/grow-your-business-simple-yet-effective/</guid>
		<description><![CDATA[How do you grow your business? Have you ever looked at business that have grown and wonder how they do it? Chances are they use a combination of these simple common sense ideas.

If you have an established client base, most of your marketing&#160;money should be spent on re-selling to your existing customers
It is a lot [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>7 Ways To Build A Successful (And Profitable) Community Website</title>
		<link>http://mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/</link>
		<comments>http://mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/#comments</comments>
		<pubDate>Sun, 19 Oct 2008 12:00:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/10/19/7-ways-to-build-a-successful-and-profitable-community-website/</guid>
		<description><![CDATA[Online Communities are becoming more and more prevalent and can be found for just about any niche or topic area that you can think of. They are one of the ways to plant the seed of a viral marketing campaign, and if you participate actively and within the spirit of the community (and not just [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Viral Marketing Tips</title>
		<link>http://mattfreedman.com.au/2008/10/08/viral-marketing-tips/</link>
		<comments>http://mattfreedman.com.au/2008/10/08/viral-marketing-tips/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 16:19:08 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/10/08/viral-marketing-tips/</guid>
		<description><![CDATA[Viral Buzz can build your sales and leads for you. People start talking, a few blogs get posted, a few articles get written. But if you sit back and wait, it can be like watching paint dry. Why not give it a kick along and get proactive. 
How to Generate More Buzz
1.Leverage existing online communities
Don’t [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2008/10/08/viral-marketing-tips/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing – the saviour for small business</title>
		<link>http://mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/</link>
		<comments>http://mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/#comments</comments>
		<pubDate>Tue, 30 Sep 2008 15:43:51 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/</guid>
		<description><![CDATA[With tumbling shares, global economic uncertainty, a lame duck US president and Kochie doing doom and gloom specials on TV, you’d think the world was going to end. But how bad is it? Should we all go home and give up? Today&#8217;s economic uncertainty could be a business opportunity.
It’s pretty simple really. Take a good [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2008/10/01/marketing-%e2%80%93-the-saviour-for-small-business/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to keep email marketing personal</title>
		<link>http://mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/</link>
		<comments>http://mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/#comments</comments>
		<pubDate>Tue, 26 Aug 2008 20:12:46 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/</guid>
		<description><![CDATA[E-mail marketing can be one of the most effective marketing strategies for&#160;you to communicate with customers, yet as we recieve more and more marketing emails each day, you face the never ending challenge of ensuring that your e-mail campaigns stand out from the crowd and continue to cut through the noise. One of the ways [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2008/08/27/how-to-keep-email-marketing-personal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Affiliate Marketing – How do you make it work for you?</title>
		<link>http://mattfreedman.com.au/2008/04/07/affiliate-marketing-%e2%80%93-how-do-you-make-it-work-for-you/</link>
		<comments>http://mattfreedman.com.au/2008/04/07/affiliate-marketing-%e2%80%93-how-do-you-make-it-work-for-you/#comments</comments>
		<pubDate>Sun, 06 Apr 2008 18:33:07 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/04/07/affiliate-marketing-%e2%80%93-how-do-you-make-it-work-for-you/</guid>
		<description><![CDATA[What is Affiliate Marketing? 
Affiliate marketing; also know as Performance Media can be thought of in 2 ways

it’s like having a team of commission only sales people that are continually putting your business / website in front of prospects
it’s like having and incentive based word of mouth program, so that people (who might have spread [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2008/04/07/affiliate-marketing-%e2%80%93-how-do-you-make-it-work-for-you/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to build email lists</title>
		<link>http://mattfreedman.com.au/2008/04/01/how-to-build-email-lists/</link>
		<comments>http://mattfreedman.com.au/2008/04/01/how-to-build-email-lists/#comments</comments>
		<pubDate>Mon, 31 Mar 2008 18:17:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Networking]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2008/04/01/how-to-build-email-lists/</guid>
		<description><![CDATA[A regular, valuable email to your database is usually a core element to any eMarketing strategy. But how do your build your database and how to do you grow it? Following are a couple of ideas that might get you started.
Networking Meetings
From your local chamber of commerce, to specialized industry groups, the meetings of many [...]]]></description>
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		<slash:comments>0</slash:comments>
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