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	<title>Business and the Internet &#187; Main Page</title>
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	<link>http://mattfreedman.com.au</link>
	<description>Marketing your business online</description>
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		<title>Sleeping rough for one night to help the homeless</title>
		<link>http://mattfreedman.com.au/2009/06/19/sleeping-rough-for-one-night-to-help-the-homeless/</link>
		<comments>http://mattfreedman.com.au/2009/06/19/sleeping-rough-for-one-night-to-help-the-homeless/#comments</comments>
		<pubDate>Thu, 18 Jun 2009 14:20:10 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/06/19/sleeping-rough-for-one-night-to-help-the-homeless/</guid>
		<description><![CDATA[Last night I slept rough at Luna Park in support of the homeless at the Vinnies CEO Sleepout.
See the Seven Network&#8217;s Sunrise interview with David Coch and Dick Smith
To support St Vinnies Winter Appeal and help the homeless, please donate at https://www.ceosleepout.org.au/donate/donate2/ceoId/226
Sleeping rough, refers to one type of homelessness, the most visible form, which is [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Google Ranking: Which is more important: content or links?</title>
		<link>http://mattfreedman.com.au/2009/06/01/google-ranking-which-is-more-important-content-or-links/</link>
		<comments>http://mattfreedman.com.au/2009/06/01/google-ranking-which-is-more-important-content-or-links/#comments</comments>
		<pubDate>Sun, 31 May 2009 15:28:42 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/06/01/google-ranking-which-is-more-important-content-or-links/</guid>
		<description><![CDATA[
Related Posts:Why does Google index blogs faster than other sites?How to inspire - communicate the why, not the whatGoogle doesn’t use the keywords meta tag in web searchTwitter in Plain EnglishBlogs Wikis and Social Networks


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]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Finding Balance</title>
		<link>http://mattfreedman.com.au/2009/05/15/finding-balance/</link>
		<comments>http://mattfreedman.com.au/2009/05/15/finding-balance/#comments</comments>
		<pubDate>Thu, 14 May 2009 15:27:42 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Business Planning & Leadership]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Speaking]]></category>
		<category><![CDATA[Time Management]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/05/15/finding-balance/</guid>
		<description><![CDATA[I recently gave a talk to the Million Dolar Round Table in Brisbane about being your BEST to thrive in tough times. One of the points of my talk was about the need to have balance in your life. The term &#8220;work life balance&#8221; is thrown around and something that many of us are trying [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why does Google index blogs faster than other sites?</title>
		<link>http://mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/</link>
		<comments>http://mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/#comments</comments>
		<pubDate>Sat, 28 Mar 2009 14:00:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Search Engines]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/</guid>
		<description><![CDATA[
Related Posts:Google Ranking: Which is more important: content or links?How to inspire - communicate the why, not the whatGoogle doesn’t use the keywords meta tag in web searchTwitter in Plain EnglishBlogs Wikis and Social Networks


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]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/03/29/why-does-google-index-blogs-faster-than-other-sites/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>What is the best thing you can do for your website</title>
		<link>http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/</link>
		<comments>http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/#comments</comments>
		<pubDate>Sun, 22 Mar 2009 13:33:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Online Business]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/22/what-is-the-best-thing-you-can-do-for-your-website/</guid>
		<description><![CDATA[So you&#39;ve got a website, what next. What can you do now to get it working for you and working for your business?

Email Marketing &#8211; a simple, regular, valuable email message to your database can have incredible increase on your enquiries and sales.
Google Adwords / Facebook Advertising &#8211; Target Google or Facebook ads can get [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tool for eBay Sellers and Buyers</title>
		<link>http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/</link>
		<comments>http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/#comments</comments>
		<pubDate>Mon, 16 Mar 2009 14:29:38 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Online Business]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/17/tool-for-ebay-sellers-and-buyers/</guid>
		<description><![CDATA[Ebay, the well known online auction and shopping site is often the preferred destination for people looking to buy and sell almost anything. Below are just some tools that might make your life a little easier when using eBay. 

Firefox toolbar for eBay
eBay default toolbar
Stuff Alert
Wipbox
Auction Sniper
AuctionBloopers
PicClick
FatFingers
Auctiva

Related Posts:Looking for an Idea for an Online BusinessStick [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter in Plain English</title>
		<link>http://mattfreedman.com.au/2009/03/15/twitter-in-plain-english/</link>
		<comments>http://mattfreedman.com.au/2009/03/15/twitter-in-plain-english/#comments</comments>
		<pubDate>Sun, 15 Mar 2009 12:47:17 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/15/twitter-in-plain-english/</guid>
		<description><![CDATA[
Related Posts:Why does Google index blogs faster than other sites?Google Ranking: Which is more important: content or links?How to inspire - communicate the why, not the whatGoogle doesn’t use the keywords meta tag in web searchBlogs Wikis and Social Networks


Share and Enjoy:


	
	
	
	
	
	
	
	
	
	
	
	


]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/03/15/twitter-in-plain-english/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top 8 Tips for Search Engine Optimisation (SEO)</title>
		<link>http://mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/</link>
		<comments>http://mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/#comments</comments>
		<pubDate>Wed, 11 Mar 2009 14:17:45 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Cool Tools]]></category>
		<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Search Engines]]></category>
		<category><![CDATA[Website Design & Development]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/12/top-8-tips-for-search-engine-optimisation-seo/</guid>
		<description><![CDATA[Here are some of the simple things you can do to ensure that your website is optimised to be easily found in search engines such as Google
1. Title Tag
The title tag&#160;appears in the top left bar of your browser.The number one factor in ranking a page on search engines is the title tag. Make sure [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>So what is twitter &amp; why?</title>
		<link>http://mattfreedman.com.au/2009/03/02/so-what-is-twitter-why/</link>
		<comments>http://mattfreedman.com.au/2009/03/02/so-what-is-twitter-why/#comments</comments>
		<pubDate>Sun, 01 Mar 2009 14:42:37 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/03/02/so-what-is-twitter-why/</guid>
		<description><![CDATA[Twitter is becoming a popular online forum for ongoing social and business commentary. It even got a mention on Rove last night, which generated a heap of traffic and new members.
The actual technology and functionally is very simple. It’s getting your head around how you use it effectively is the hard part.
Functionally
People go to Twitter [...]]]></description>
		<wfw:commentRss>http://mattfreedman.com.au/2009/03/02/so-what-is-twitter-why/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Seven Ways to Improve Your Conversion Rates</title>
		<link>http://mattfreedman.com.au/2009/02/20/seven-ways-to-improve-your-conversion-rates/</link>
		<comments>http://mattfreedman.com.au/2009/02/20/seven-ways-to-improve-your-conversion-rates/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 19:00:00 +0000</pubDate>
		<dc:creator>Matt Freedman</dc:creator>
				<category><![CDATA[Main Page]]></category>

		<guid isPermaLink="false">http://mattfreedman.com.au/2009/02/20/seven-ways-to-improve-your-conversion-rates/</guid>
		<description><![CDATA[Following on from the last post I got a lot of feedback asking how can we improve conversion rates.&#160;Here are seven ways improve your conversion rates.

Acknowledge leads immediately. It never ceases to amaze me that people are surprised when we follow up an online lead with 24 hours. People have gotten conditioned to filling in [...]]]></description>
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		<slash:comments>0</slash:comments>
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