Sleeping rough for one night to help the homeless
Last night I slept rough at Luna Park in support of the homeless at the Vinnies CEO Sleepout.
See the Seven Network’s Sunrise interview with David Coch and Dick Smith
To support St Vinnies Winter Appeal and help the homeless, please donate at https://www.ceosleepout.org.au/donate/donate2/ceoId/226

Getting Ready for the CEO Sleepout
Sleeping rough, refers to one type of homelessness, the most visible form, which is people sleeping wherever they can find a place out of the weather. It maybe in a doorway, corner, between a couple of building or just right in the middle of the street. In winter you get cold, when it rains you might get wet, but invariably you are never comfortable and rarely safe.
Last night from 7pm until 7am this morning I joined with other Sydney CEOs to raise money and raise awareness for the plight of the homeless. I slept rough, though not nearly as rough as homeless people do. From 7pm until 11pm I was indoors, had a soup dinner and a cup of tea and heard from people who have been homeless and heard of the good work that St Vinnies does.
From 11pm I found shelter from the pouring rain in amongst the dodgem cars. I had a piece of cardboard between me and the hard steel floor, but unlike most rough sleepers I also had the comforts of a pillow and sleeping bag. I was able to remain relatively warm, but got little sleep on the hard floor.
I also learned that there is a bigger group of homeless people that are a lot less visible. There are many homeless people that have lost permanent accommodation through circumstances such as losing their job or escaping domestic violence that live in cars, hostels, homes provided by organisations like St Vinnies and other types of short term accommodation. They’re not sleeping on the streets, but they don’t have any stability or security and find it hard to function within society.
I commend St Vinnies on the excellent work that they do in giving people immediate help when they find themselves homeless, but particularly in the long term programs that they run, which give people a sence of purpose and the skills they need to find a maintain permanent accommodation.
I was proud to be part of such an event and look forward to doing it again next year.
Finding Balance
I recently gave a talk to the Million Dolar Round Table in Brisbane about being your BEST to thrive in tough times. One of the points of my talk was about the need to have balance in your life. The term “work life balance” is thrown around and something that many of us are trying to strive, but I don’t believe that it can really existing.
For one it’s not just work and life we are trying to balance, it a multitude of pressures that our careers, families, friends, ambitions, goals and desires both external and placed upon ourselves that we are trying to balance.
I like to think of balance as the act of minimising the frequency and amplitude of the variations from where our ideal equilibrium of all the things that makes up what we want out of life. Think of it as a pendulum that not only swings left and right, but in fact forwards and backwards and in all directions. Our ideal life or our equilibrium point is when the pendulum is hanging straight down and not moving. This is when our life is totally aligned with our values. What happens however is that the pendulum gets bumped and pushed by trying to keep other people happy, the drive to earn an income and grow wealth, trying to live up to other peoples expectations and trying to live up to our own expectations.
When we feel like life is out of control, the pendulum is swing madly in all direction at great speed and amplitude. We feel like the world is against us, work is full on, there is friction in the family, our health is deteriorating and we can’t see the light at the end of the tunnel.
When we feel that life is good, the pendulum has slow small variation from the equilibrium and this is happy balance. We might have to work extra hard for a few days or weeks, but then we get over the hump and get to take time out with the family or have a long weekend. We manage to fit in a morning walk or lunch time gym session. We feel clear, calm, creative and in control.
So what do you do when the pendulum is swinging like crazy.
- Learn to say “No” – If you feel like you are overloaded, you probably are. No matter how efficient you are at time management if there is more than is possible to complete in day, you are not going to get it done. Simplify your task list delete what is not very important to be done and don’t take on any new work until what is on your list is done. We tend to add a lot of stuff to our lists that we don’t really need to do. Simply as much as possible and get back to basics. Ask questions like ‘what is the one thing today will….. grow my business, improve my relations, improve my health. Then don nothing but that one thing.
- Enjoy Free Time – Schedule a period of time each week. Hopefully a whole weekend, but at least a single day or at the very least a half day, where you have absolutely nothing planned to do and then do what ever you feel like at the time, whether it’s sitting on the lounge watching TV, reading a paper at the café, going for a walk with your friends or partner or anything else that captures your imagination at the time.
- Have a realistic schedule – in our endeavour to be successful we try and pack as much as we can into any given time. Allow twice the amount of time you think it will take to do something so you don’t feel rushed and don’t feel like you’ve achieved less than you wanted to in a day. Give other people realistic expectations of when things will be completed so you don’t feel like you’re rolling from one deadline to another.
- Unclutter – We gather clutter in our lives from day to day. Periodically have a decluttering day, where you do nothing but store, file, shred, tidy, throw out anything that you haven’t used recently. The worst thing that might happen is you have to re buy something a some point in the distant future, but you will achieve is a liberation of feelings, thoughts and stress that is keeping you out of balance and taking your focus of the surprisingly few things that you actually have to do to achieve what you want.
- Don’t multi-task, Batch – multi-tasking is another form of clutter. The constant change in context confused your focus and all you really achieve is looking incredibly busy, feeling stress and not really getting anything done. Instead batch you work, by working on one task for a set period of time and being totally committed to that task, that when the time is up. Put it down and move onto the next task.
- Be present – be total present in what you are doing at the time. If you are working on that task be totally dedicated to it and not thinking about other things or trying to do other things at the same time. If you are talking with someone, be totally present with them. Give them your attention and actively listen to what they are saying. All to often we are watching tv, twittering and trying to have a conversation at the same time, which results in us not engaging with the person and a deterioration of relationships.
- Be Grateful – when you feel like things aren’t going your way, instead of thinking about you bad things are, take time to list the things that you can still be grateful for. Start with the people closest to you and work out from there. Being grateful is one of the best ways to feel love for those around you, to remove fear and stress and get the inner clarity you need to get back into balance.
Tool for eBay Sellers and Buyers
Ebay, the well known online auction and shopping site is often the preferred destination for people looking to buy and sell almost anything. Below are just some tools that might make your life a little easier when using eBay.
Top 8 Tips for Search Engine Optimisation (SEO)
Here are some of the simple things you can do to ensure that your website is optimised to be easily found in search engines such as Google
1. Title Tag
The title tag appears in the top left bar of your browser.The number one factor in ranking a page on search engines is the title tag. Make sure the key words that you want to found for are in your title tag. These can usually be set in your content management system (CMS) or are part of the heading meta tags in the code of your webpage.
2. Anchor Text of Inbound Link
Anchor text is the text that appears underlined and in usually in blue for a link from one webpage to another. Inbound links are links from other peoples website. You should try and get as many websites that have a similar subject as yours to link to your website, with your key words in the anchor text.
3. Global Link Popularity of Site (PageRank)
How many pages are linking to your page is called link popularity, or in Google, PageRank.
The more sites link to you, the better. Quality content is the most important factor to getting bound links. Try adding a new page of content or update content every couple of days. The only way to perform well in SEO now is to have a rich content site.
4. Age of Site
When was the domain of the site registered? Nothing you can do about this, but there is evidence that suggests that how long you have your domain registered for makes a difference (spam sites are not registered for long). If you are thinking about building a new website register your domain name now. Put a one page website with content rich in keywords on it and have at least one link to it from another site that is already listed in Google. While you are planning and building your site Google will the one page and at least the ball is rolling.
5. Link Popularity within the Site
This is the number of links to the page from inside your own domain.
Because of #2, it's critical that you link to pages from within your site using the right anchor text. Make sure that you:
- Use the linked titles setting
- Make good used of the Most Read, Related Items and Latest News modules.
- Have a sitemap component linked to right from your homepage
6. Topical Relevance of Inbound Links and Popularity of Linking Site
It's important that you get quality inbound links. This means they have to be from a site that is topically related to your site, and one that has a high PageRank.
It's worth submitting once to directories.
Type “related:www.yoursite.com” into google and contact the top 20 returns for links. If possible, also have have a blog, and network with others in your area of interest. Make sure you frequently link to other blogs in your area of interest.
7. Keyword Use in Body Text
Optimise your page for what you actually write instead of writing for what you want to optimise.
It sounds backwards but makes more sense from a marketing point of view.
Write quality content that is valuable and captivating for your target maker. Then use the tool of your choice to find the keyword density of the page. (eg http://tools.seobook.com/general/keyword-density/)
Take the top three key phrases and add them to the meta keywords, title and description. Keywords in H1-H6 headline tags seem to have an influence on the rankings. Using keywords in bold or strong tags – slight effect, same with img alt tags and filenames.
If you are not happy with the top three key phrases or they are generic terms. Edit and review the content with more of the keywords that reflect what the page is about.
8. Friendly URLs
The word is still out on whether Friendly URLs have a positive effect on Search Engine Optimisation, but they certainly don't hurt and increase the likely hood that you will have keywords in the anchor text for inbound links. A friendly URL is one that has a form like www.mysite.com.au/desiredkeyword.aspx instead of www.mysite.com.au/default.aspx?page=23&prodId=45
Seven Ways to Improve Your Conversion Rates
Following on from the last post I got a lot of feedback asking how can we improve conversion rates. Here are seven ways improve your conversion rates.
- Acknowledge leads immediately. It never ceases to amaze me that people are surprised when we follow up an online lead with 24 hours. People have gotten conditioned to filling in online forms and never expecting a response. In the age instant everything, don't wait days to follow up a lead. And if possible, try and make your “thanks for your interest” as personalised as possible by putting a real person's name on it. A personal touch will always increase conversion rates.
- Landing pages. If you segment your lead generation advertising, continue to carry that through to the landing page will improve conversion results dramatically. The more targeted a relevant a landing page is, the higher the conversion will be. Split test your landing pages alternately showing 2 different pages and determine the one that converts the beset.
- Deliver . The way you handle leads, from generating them through to conversion, tells people how they can expect to be treated as customers. Go overboard, especially for your best prospects.
- Relevance. Increase your product or service's relevance as the sales process unfolds. As you begin to learn about the prospect's unique needs, you can begin moving toward a one-to-one relationship. As you discover new information about prospects, communicate additional ways your product or service is relevant.
- Rank your leads. Not all leads are equal in value. Use past experience to rate your leads into A, B and C. Love you A’s, like your B’s and automate your responses to the C’s.
- Invest in creative for conversion as much as you do for lead generation. There’s no point getting the lead to the front door or website if that’s where it ends.
- Provide short questionnaires. Use the answers to build follow-on communications consistent with their level of interest.














